Group 1 (2)
Group 1 (2)
A branding, digital marketing, and activation company. We harness the power of data and creativity to get your brand out there, whether it be online or on-ground.
Each of our projects are grounded in strategies and insights that make brand communication people-centric, increasing exposure and brand-love for each of the brands we work with.
We are determined to find the best channels for your products and services that will work for you, and be most relevant to the audience you want to talk to.
A branding, digital marketing, and activation company. We harness the power of data and creativity to get your brand out there, whether it be online or on-ground.
Each of our projects are grounded in strategies and insights that make brand communication people-centric, increasing exposure and brand-love for each of the brands we work with.
We are determined to find the best channels for your products and services that will work for you, and be most relevant to the audience you want to talk to.
New Project (21)
prodjectsmobile

Leadership

Andrew Tuaño

Chief Executive Officer &
Managing Partner

Drew has over 10 years of brand management experience and 5 years of advertising. He started his career in Unilever then moved to Globe both under consumer marketing. He joined various pharmaceutical companies after, managing consumer and ethical brands – Boehringer-Ingelheim, Roche and Sanofi. He eventually joined Rebisco for Marketing Capability, training young and senior marketers in the fields of strategy and action planning. In 2015, he founded GUP Inc., as a sports events agency until he and his partners decided to turn the company into a full-fledged digital advertising firm that it is today. When not working on brands, Drew can be seen teaching at the University of Asia and the Pacific (his alma mater) and giving public workshops about brand, sales and digital. He also runs TuLong Weekend, a personal project, non-profit organization of young professionals dedicated to helping the marginalized communities in the country.

Cara Bautista

Associate Creative Director &

Managing Partner

Cara is a digital creative with over 10 years of experience in the industry. After studying Information Design at the Ateneo De Manila University, she started her career as a Digital Art Director at Havas Media Ortega. She then rose up the ranks in FCB Manila and, eventually, in Nuworks Interactive Labs as an Associate Creative Director. Most of her key wins and projects are for the San Miguel Beer portfolio. Additionally, she has handled other clients such as Nestle, Smart, Lazada, and Petron.

Andrew Tuaño

Chief Executive Officer &
Managing Partner

Drew has over 10 years of brand management experience and 5 years of advertising. He started his career in Unilever then moved to Globe both under consumer marketing. He joined various pharmaceutical companies after, managing consumer and ethical brands – Boehringer-Ingelheim, Roche and Sanofi. He eventually joined Rebisco for Marketing Capability, training young and senior marketers in the fields of strategy and action planning. In 2015, he founded GUP Inc., as a sports events agency until he and his partners decided to turn the company into a full-fledged digital advertising firm that it is today. When not working on brands, Drew can be seen teaching at the University of Asia and the Pacific (his alma mater) and giving public workshops about brand, sales and digital. He also runs TuLong Weekend, a personal project, non-profit organization of young professionals dedicated to helping the marginalized communities in the country.

Cara Bautista

Associate Creative Director &

Managing Partner

Cara is a digital creative with over 10 years of experience in the industry. After studying Information Design at the Ateneo De Manila University, she started her career as a Digital Art Director at Havas Media Ortega. She then rose up the ranks in FCB Manila and, eventually, in Nuworks Interactive Labs as an Associate Creative Director. Most of her key wins and projects are for the San Miguel Beer portfolio. Additionally, she has handled other clients such as Nestle, Smart, Lazada, and Petron.

© 2023 GUP INC. – ALL RIGHTS RESERVED

WORK WITH US WE’RE UP FOR IT

© 2023 GUP INC. – ALL RIGHTS RESERVED

WORK WITH US WE’RE UP FOR IT